Case Studies

He saw where the company could go now – but he needed help getting there, starting with paying off accumulated debts. He decided to bring Muir in as a growth partner.Over the next four years, Muir helped the company shore up its financials, raise growth capital, bring in a significant line of flexible credit, build a better sales capability, hire a more effective sales team, develop a differentiated data-validated value proposition, and accelerate its development of leading-edge technology.

Muir crafted a compelling picture of the company for prospective acquirors, helped the company answer diligence questions with data-driven analysis, and guided the company through a long and complex set of transaction negotiations and legal documentation.

With accelerating growth, a compelling data-driven story, and dogged, detailed transaction work, the company was sold at a valuation five times its level when Muir first joined. The CEO had successfully paid off the company’s original debt, paid generous bonuses to his team, and still earned proceeds from the sale of his stock that were 3.5 times what they would have been had he sold all of his company four years prior.

When NDS founders met Outfront Solutions founders they had built a proprietary community of 20,000 technology professionals in Mexico, a specialty in AI-powered chatbots, and a thriving software development practice. What they needed was brand strategy, positioning and messaging to tell the story of all they’d achieved, a go-to-market plan for the U.S. and LatAM, outsourced CMO support and business development support for international expansion. That’s where Outfront Solutions came in.

Directing remote teams in the U.S. and Mexico, Outfront and NDS co-created the new narrative, revamped their website, created sales enablement materials, and leveraged marketing AI technology for customer acquisition and insights across the marketing mix. Focused campaigns were created, an expansion plan was enacted, and a business development machine was created to drive growth and valuation.

Today the business is thriving with a 200% increase in several areas, impressive new partnerships and clients from the U.S., Mexico and Spain, and the company generated notable results for companies like the new fintech unicorn Clip and McKinsey Consulting.

Spyke had raised a substantial round from the top venture capital gaming firm in the world (Griffin Gaming Partners – who became an Outfront client). Outfront strategically positioned the company and founder as record-breaking for a female CEO in Turkey and for social mobile gaming. It was not the first time for Outfront working with top founders in Turkey. Outfront had also provided marketing and communications for decacorn Trendyol.com and Earlybird Venture Capital’s Digital East Fund.

When Rina asked Outfront to jump in and co-create on branding, messaging and go-to-market strategies, to announce Spyke’s funding, time was short. To get ahead of the news and position Spyke strategically as a “unicorn in the making”, the story had to be right. Through research, brand strategy, positioning, messaging, and exquisite timing, Outfront laid out the story for the media.

Within 24 hours Outfront generated more than 84 articles (with media including Reuters, TechCrunch, Venturebeat, Forbes) featuring Spyke and aligning the company with gaming unicorns. Outfront then amplified the news, hijacked other news stories, and continued the drumbeat of success through a “rolling thunder” campaign and Go-to-Market Strategy and Implementation Playbook. Entrepreneur Magazine ran our success story as a business case study.