About Us

Muir Equity provides growth capital and expertise for lower middle-market companies seeking to sell part of their business now and exit later at a higher valuation and multiple

Businesses and investors leverage our track record, experience and team of entrepreneurs, operational experts, professional brand-builders and lead generation specialists to ramp up business value significantly over 3-7 years.

We support portfolio company growth by providing the functional and financial expertise to improve strategic focus and alignment, operational excellence, product/market fit, and sales. We employ data-driven analysis, valuation-focused strategies, AI and other technologies to gain competitive advantage, automate processes and establish a reliable and scalable cost of customer acquisition.

We seek opportunities where our strategic growth, operational and financial expertise will make a significant difference. And we make sure that all stockholders, especially founders, enjoy the benefits of these efforts.

As CEOs, operators, investors and consultants, Muir principals use data-driven analysis, tools and techniques gained through executive positions at global consulting giant Bain & Company and Harvard Business School, as well as management experience from leading high growth companies and enterprise organizations including 3Com Corporation, Accenture, Apple and HP.

We’ve helped build three unicorns and a decacorn and have driven sharp growth in the earnings and valuations of many lower middle-market companies.

We build companies across a range of industries

Our reputation is measured by economic growth and business success stories. Our long-term relationships with business owners are built on our core values of trust and hard work.

Meet Our Team

Paul White

Managing Director, Muir Equity

Paul has successfully helped improve the performance and growth of businesses across multiple industry segments – as CEO, investor, and consultant. As CEO of five companies, Paul drove record sales and implemented high-value growth and turnaround strategies. He has been a driving force in more than 30 business transactions, either as CEO or investor.

Most recently, Paul played a critical role in the strategy, execution, capitalization, and high-return sale of both LightRiver Technologies and School Innovations & Achievement.

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Paul White Muir Equity Managing Director
Andrew Brown Muir Equity Partner

Andrew Brown

Partner, Muir Equity

Andrew is a seasoned investor and business advisor, with extensive operational expertise growing start-ups, venture-backed enterprises, middle-market businesses, and large corporations.

His diverse experience encompasses various technology industries, healthcare, business services, and ed-tech. Andrew has excelled in both high-growth and turnaround scenarios, establishing himself as a business builder known to achieve successful outcomes in dynamic industries with highly driven management teams.

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Nicole DeMeo

Partner, Muir Equity; Founder, Outfront Solutions

Nicole DeMeo is an accomplished marketing executive, business launch, growth, and turnaround expert. A Silicon Valley veteran, she works closely with executive teams to develop strategies and guide companies through multiple phases of their lifecycles.

Her participation in over 50 company launches – including four of her own – has created significantly increased valuations, acquisitions, and IPOs.

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Nicole DeMeo Muir Equity Partner and Outfront Solutions Founder
Jeanine Moss Muir Equity Partner and Outfront Solutions Founder

Jeanine Moss

Partner, Muir Equity; Founder, Outfront Solutions

Jeanine Moss is a brand, communications, and crisis strategist who guides people, organizations, and brands from launch to growth.

Experienced in building reputation and changing hearts and minds as part of major cultural shifts and disruptive technologies, Jeanine provides break-through creative solutions that meet budget, resource, and growth goals.

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Spyke Games Logo

“When Spyke Games had a time-sensitive need to scale globally with a fool-proof brand, media, and go-to-market strategy, I called Outfront because I knew they would generate excellent results.”

Rina Onur Sirinoglu, CEO

Spyke Games

LightRiver Technologies Logo

“Muir shared the same values and ethics that we do here at LightRiver. Because of that, and because they are genuine and interested in the business, they understood the financials, our customers, and the whole LightRiver company – who we are, our goals, and where we are driving the business. They understood the opportunity we had as a company.”

Glenn Johansen, Founder and CEO

LightRiver Technologies

Novazone Logo

“I had the pleasure of working with Paul at Novazone. His work ethic, intelligence, integrity, leadership, problem solving ability and creative thinking are truly unique and make him a tremendous CEO.”

Pat Whalen, Senior Tech Executive